Studio Calathea Enters Consumer Market with New Retail Agreements

Studio Calathea Enters Consumer Market with New Retail Agreements

Company enters UCF Business Incubation Program as it launches its solar-powered lighting systems

Orlando, Fla. (June X, 2022) – An Orlando company is focused on helping people cut the cord for their outdoor lighting, instead turning to the sun for power.

Studio Calathea took a major step in May, signing several agreements to be sold by Walmart, Wayfair,HomeRoots, and several independent retailers. Plus, the company became the newest client of the UCF Business Incubation Program at its East Colonial location.

“It’s considered a normal practice to run cords and wires to lighting outside because that’s what usually looks good or they utilize solar lighting designed more for function than for aesthetics.” Says Teresa Guastella, founder, Studio Calathea.“I believe what we are offering is unique in the marketplace in that it’s designed to look good, it’s portable, modern, and foldable. We are also excited about the next generation of our products that are coming to market this summer.”

The lights offered by Studio Calathea are great for indoor and outdoor alike but have the function and customizable aesthetics along with accessories, along with hours of light on a single charge.”

Guastella certainly understands what it takes to light an outdoor space. For years, her company has been a successful event design and production company in Central Florida. As the event business closed down and then transitioned into outdoor gatherings during the COVID pandemic, Guastella searched for a solution.

She found it with the Genesis solar light collection, a premium series of handheld solar lanterns. They are functional, waterproof, aesthetically pleasing, foldable, and easy to transport.

Since then, Guastella phased out the event company, and started working with Noah McNeely, an award-winning expert in product development, particularly in the fields of mechanical engineering and industrial design to help her to develop a next generation of outdoor solar lighting and accessories, which will be unveiled at The Outdoor Hospitality Conference and Expo in Daytona Beach on June 8.

 “While my background is in the event branding and design space, there is so much more potential in solar lighting from disaster relief to lifestyle and decor,” Guastella says. “For instance, as hurricane season starts, these can be essential after the storm, but also for camping, boating, patios, and other outdoor activities.”

Currently, the portable solar lights can be found online at StudioCalathea.com, Walmart, Wayfair, and HomeRoots and in stores at several independent retailers. See here what customers are saying.

For more information please contact:

 For Studio Calathea:  Teresa Guastella, 352-988-3483, teresa@studiocalathea.com

 

About Studio Calathea:

Headquartered in Orlando, FL Studio Calathea is a gold standard provider of portable solar lamps, lanterns, accessories and products for the consumer and professional markets. Operations include research and development, engineering, manufacturing, sales, marketing, distribution, and customer service. For more information for wholesale opportunities please visit https://studiocalathea.com/wholesale

 

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